Purium by Nature

Purium is just one of the latest fads in a long line of fad diets.  Originally, the company was named Organic by Nature when it was founded in 1993.  The mainstay of the program is a ten day transformation diet.  A Naturopath is employed by the company, and its products are distributed by a myriad of individuals who are compensated for their efforts.  In other words, it is a multilevel marketing company.

Naturopathy proposes that the body can heal itself if given the right tools and environment.  People who believe in naturopathy are convinced that this premise is true.  I partly believe in this hypothesis if you are dealing with conditions like allergies.  Remove the allergic source, and you will feel better and heal.  With the exception of specific instances like this, I’m not so sure that the philosophy applies to all medical/physical conditions.

The ten day transformation diet promises weight loss of 5 to 10 pounds.  The sign up cost at present is $290 which is a bit on the expensive side.  The ten day transformation program is unproven which is unsettling since you’re paying a premium for this diet.  During these ten days, your metabolism is supposed to be “reset”.  If Purium has found the secret to reset metabolism, I would be very impressed.  As far as I know, your metabolism is already set, and you can shock your system into losing weight but the shock is only temporary.  Once you go off the diet, your metabolism reverts to what it was, and so does your weight.  There aren’t any clinical studies to show that Purium’s program resets your metabolism.

Purium has over one hundred products.  It’s big business.  Members who sign up to distribute Purium get $50 dollar gift cards (at no charge to the member) which they give out to prospective clients.  Once the client redeems the gift card for a ten day transformation program, the member gets $50.  But it doesn’t end there.  The member gets more compensation if the client decides to also become a member.  This sounds like a pyramid scheme.

The side effects that can be expected with this program include the usual side effects associated with any caloric restriction diet.  These include nausea, emesis, diarrhea and irritability along with headaches.  I spoke with one member who finished the ten day program, and he informed me that he couldn’t go to the gym while he was on the program since he felt extremely weak.  Feeling weak and fatigued is a common occurrence in any caloric restriction program.  Purium will advise you not to exercise more than fifteen minutes a day, but given the fatigue, even fifteen minutes a day may be too much. As I have said in the past, anyone can lose weight if you limit your calories.  But this is only a temporary occurrence since the body will recognize its new starvation state, and will then start to hold on to calories.

Purium will tell you that you are losing fat, and not muscle.  Anyone familiar with caloric restriction diets knows that this claim is questionable.

The company has a D- rating with the Better Business Bureau.  I think this is one of those instances where the caveat “buyer beware” definitely applies.

If you are thinking of starting this diet, consult your physician before doing so.  If you decide to follow this diet, please let me know how it worked out for you.

Eating wisely and exercising still remain the best options in my opinion.  Wishing you success with your weight loss and maintenance.  Pablo.

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